Annoyed that Black Friday kicks off on Thanksgiving? Start time is really more like the Wednesday before.

Last year we gave you some easy but essential tips to prepare to get the most out of Black Friday and Cyber Monday, and today we’re letting you know when to really start paying attention.

When we refer to “Black Friday”, we’re really talking about the period from a couple days before Black Friday until the day after Cyber Monday. We’re focused on the few best deals, not the overarching trends of the retail industry, and bringing those deals to you from the comfort of your home.

In 2013 and 2014, the time to really dig in and start clicking the buy button was the Wednesday before Thanksgiving, well before the new trend of brick and mortar stores reopening with doorbusters in the middle of Thanksgiving that draws so much ire. Online retailers don’t just price match their physical counterparts, they put the same deals up ahead of time.

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You don’t need to wait until the day after Thanksgiving for great deals (or really the day before, but that’s a subject for another post). The great deals are already here, and we’ll be covering them every day on Kinja Deals, on our Twitter and Facebook, and on your favorite Gawker Media sites.

You can also bookmark our Black Friday and Cyber Monday posts right now.

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