Update: Sorry, this particular PowerLine+ deal does not include the travel pouch. My mistake.
These Anker PowerLine+ Lightning cables are wrapped in nylon, are 6' long,
include a pouch, and come with an 18 month warranty, all of which are improvements over Apple’s own Lightning cable, and that’s not even accounting for how much nicer they feel to use.
Oh yeah, and at $10 each, they cost half as much as what you’d pay at the Apple Store for an inferior product.