Amazon’s first-party gadgets are always hot commodities come the holidays, and all of their Black Friday deals (that we know of) are available now.

Echoes

Amazon’s breakthrough Echo smart speaker has spawned an entire family of products, and a whole bunch of them are down to all-time low prices for Black Friday, including a $20 discount on the brand new flagship Echo, a $30 discount on the smart home-ready Echo Plus, and a whopping $50 discount on the touchscreen Echo Show.

Home Theater

The full-size (and 4K-compatible) Fire TV isn’t discounted, but the compact and very capable Fire TV Stick is impulse-priced at $25.

Tablets

Amazon’s tablet deals continue to defy belief, with the Fire 7 checking in at $30 for Black Friday, the Fire HD 8 available for $50, and the Fire HD 10 priced at $100, all all-time lows. The 7" Fire tablet would be a fine gift for a kid that’s not too picky, by the 8" model is definitely worth the extra $20 for 50% more battery life, twice the built-in storage, and a better screen. The 1200p Fire HD 10 would be a great portable TV for anyone, regardless of age.

Kindles

The two entry level Kindles are both $30 off, with additional savings available on Kids and Essentials bundles. Our advice - get the Paperwhite. The extra $40 is well worth a screen that’s twice as sharp, and includes a backlight. If you don’t mind buying a refurb, you can also get the Kindle Voyage, complete with an ambient light sensor and pressure-sensitive page-turning bezels, for $120.

Cloud Cam

Amazon only came out with the Cloud Cam about a month ago, but that won’t stop them from offering a $20 discount.

Dash Buttons

Amazon’s entire selection of Dash buttons is 50% off, bringing them all down to $2.50. The first time you use them though, you’ll still get a $5 account credit, so you actually stand to (sort of) make money here.