Amazon partnered with Element this year to create affordable 4K TVs with Amazon’s Fire TV software and Alexa built in, and they just got a whole lot cheaper for Black Friday.

You can get a 50" for just $300, or a 55" for $400 (the same price as Prime Day). These were available very briefly yesterday less, but it seems likely that was a mistake, as these prices represent significant discounts from the norm.

We bought the 55" one for our office pod on Prime Day, and it’s been fantastic. Gizmodo’s Adam Clark Estes is also a fan. The snappiness of the Fire TV interface makes navigating media on the PS4, Xbox One, Switch, Roku, Apple TV, and other smart TVs feel like even more of a slog, and the minimalist Alexa-enabled remote is a joy to use.