We’ve seen several deals lately on Philips’ life-changing wake-up lights, but if you’re not among the 20,000+ Gawker media readers who have already pulled the trigger, the entry level model just dropped to its lowest price ever.

Unlike an unsympathetic traditional alarm clock, the Philips Wake-Up Light eases you awake with a gradually-brightening light that simulates a natural sunrise, which is how humans are designed to wake up anyway. And of course, it will still nudge you awake with a gentle beep when it’s really time to get out of bed. It also doubles as a very warm and pleasant reading light as you’re getting ready to go to sleep. I’ve owned this thing for nearly a year, and I can definitely tell the difference when I sleep away from home and have to rely on my iPhone alarm. [Philips HF3500/60 Wake-Up Light, $48. Clip the $10 coupon]

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