To celebrate Transparent’s five wins at the 67th Primetime Emmy Awards, Amazon is selling Prime subscriptions for just $67, today only. That’s $32 less than usual, and the best deal they’ve ever offered on their marquee (and increasingly prolific) service.

The unfortunate catch here is that the deal is only for new members. In the past, there’s been a loophole to buy discounted Prime gift subscriptions, and then “gift” them to yourself when your own membership expired, but it seems like they’ve totally shut that down this time.

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As soon as you check out, the membership will be immediately applied to your account, and your account only: No gifting allowed. And if you already have Prime, you won’t be allowed to check out at all. That’s a bummer, but this is still an amazing deal for anyone who hasn’t tried the best deal in tech. [Amazon Prime, $67]

Update: A lot of commenters seem to be having luck by going to customer service, and asking for a pro-rated refund. Your mileage may vary, but it’s worth asking.

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