Update: This was available to Prime members for $40 earlier this week, but now it’s down to $36 for all Amazon shoppers, today only.

Bar none, Sport-Brella is the ultimate beach umbrella, and Amazon’s discounting the blue model for just $36 today, one of the best prices we’ve seen.

Unlike a regular umbrella, Sport-Brella leans backwards and attaches to the sand with stakes, creating a kind of semi-private cocoon with enough space for a couple of chairs and a cooler. Best of all, it sets up in about five minutes (once you know what you’re doing), and can provide a full day’s worth of privacy and sun protection.