Update: Red sold out, but now the blue model is available for the same price.

Bar none, Sport-Brella is the ultimate beach umbrella, and Amazon’s discounting the blue XL model for just $40 today, the best price we’ve ever seen.

Unlike a regular umbrella, Sport-Brella leans backwards and attaches to the sand with stakes, creating a kind of semi-private cocoon with enough space for a couple of chairs and a cooler. Best of all, it sets up in about five minutes (once you know what you’re doing), and can provide a full day’s worth of privacy and sun protection.

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We’ve seen several deals recently on the standard model, but fewer on the XL, so if you could use the extra foot of space, this deal is only available today, and will probably sell out early.