Philips Sonicare Essence+, $30 after $10 coupon

Philips’ entry-level Sonicare Essence electric toothbrush has long been a reader favorite, and now Amazon’s running the best deal we’ve seen on the sequel, the Essence+.

The big improvement here is the brush head: Rather than the screw-on E-series heads (which have a tendency to collect sludge along the seam), the Essence+ uses standard Sonicare snap-on heads. The upshot is that you get a lot more choices: Philips sells seven different options for different budgets and brushing styles.

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For a limited time, Amazon’s taking $10 off the brush’s standard $40 price tag. Just be sure to clip the coupon, and note that you won’t see the final price until checkout.