The Philips Norelco OneBlade is the shaver of choice for every guy on our staff, and Amazon’s offering an unprecedented 50% discount on it for Black Friday.

If you aren’t familiar with this thing yet, Shane shared his thoughts about it on Lifehacker Gear:

I’m pretty blown away by the Philips OneBlade. I was expecting a deconstructed electric razor or a souped up Gillette Power-style situation, but the OneBlade is more like the next evolution of beard trimmers.

The OneBlade can be used to get a close shave, edge, or trim down to your preferred length. It’s also washable and rechargeable, and the replaceable blades that last an estimated four months are already available on Subscribe and Save.

The OneBlade can be used in the shower or over the sink, with or without shaving cream or oil. To be clear, this is not going to give you a straight razor-close shave, but it’s going to get you 99.5% of the way there in no time and with no irritation.

The OneBlade usually sells for $35, and occasionally sees modest discounts to $25-$35, but $17 blows away every previous promotion. I paid full price for it back in March of this year (I’m still on my original blade, for the record), and have zero regrets.