To celebrate Transparent’s big wins at the 67th Primetime Emmy awards, Amazon will be offering Prime subscriptions for just $67 on Friday, down from $99.

The press release says the deal is only for new members, but when they ran a similar promotion in January after the Golden Globes, existing members were able to buy themselves gift memberships at the reduced rate. We won’t know for sure if that loophole is closed until Friday, but we’ll let you know the moment the sale starts. [Amazon]

Editor’s Note: Transparent is a fantastic show!

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