If you love inky blacks and vibrant colors, and who doesn’t, this OLED LG TV is back down to $1500 today, with no sales tax for most buyers.

As you’d expect from any high-end TV these days, that gets you a 4K panel and Dolby Vision HDR, but OLED technology means the blacks will be far richer, and the colors more vibrant than any LCD-based screen you can buy. It’ll still cost you, but your eyes will tell you it was worth it.