If you love inky blacks and vibrant colors, and who doesn’t, this 65" OLED LG TV is down to $2497 today, an all-time low, plus no sales tax for most buyers.

As you’d expect from any high-end TV these days, that gets you a 4K panel and Dolby Vision HDR, but OLED technology means the blacks will be far richer, and the colors more vibrant than any LCD-based screen you can buy. It’ll still cost you, but your eyes will tell you it was worth it. For context, this set usually sells for around $3000 around the web, and its prevailing Black Friday price was $2800.