Update: This sold out almost immediately after we posted. Sorry!

If you like the idea of Philips Hue’s automation features, but don’t particularly care about exotic and colorful lighting concepts, you can pick up the Hue White starter kit for $50 today, the first time we’ve ever seen it get that low. That gets you two soft white bulbs and a Bridge that lets you control them from your phone, or with voice assistants like Siri and Alexa.