If you’ve been saving your nickels for a big TV purchase this Black Friday, you don’t necessarily have to wait until the end of the month. This 70" 4K Sony is already down to its Black Friday pricing of $1198, an all-time low by about $300.

This set is on the low end of Sony’s current lineup, so you’re not getting features like local dimming or Dolby Vision HDR here, but if you’d rather invest in having a huge TV than having the absolute best image quality, it’s still a great deal.

If you need a sound bar to go with it, here’s another early Black Friday deal for you.